Peter Grimm

Peter Grimm Neidermeyer started making hats so his friends would stop getting sunburned. Well sort of. The hat revelation hit him one day while sitting on a Southern Californian beach, surrounded by sun burnt friends. Always the entrepreneur since his college days in Oregon when he ordered hundreds of canvas sandals from Italy only to find he had ordered them far too small for the big footed Oregonians, the determined Grimm decided to try his hand at business again and headed south to Mexico to see what he could find. This is where the hat business found Peter Grimm. It was 1989; he was 26.